The Curricula Organizer for Reproductive Health Education (CORE) is a rich database of peer-reviewed, evidence-based teaching materials. It is an open access tool that anyone can use at any time free of charge.SEM Glossary - SEMPO Combined from SEMPO Institute Glossaries. SEMPO Glossary in Spanish . This is commonly used when a URL has a new location and will not be appearing again at the old URL. Redirect . Prevents access to a URL and displays the reason for preventing access. Server Code . Server cannot find the URL requested. AAJAX. Ajax is a programming language that allows for the updating of specific sections of content on a web page, without completely reloading the page. API . This is a program that advertisers create to manage their SEM campaigns, bypassing the search engines. A classic example would be comparing conversions resulting from serving either version (A) or (B), where the versions display different headlines. A/B tests are commonly applied to clicked- on ad copy and landing page copy or designs to determine which version drives the more desired result. See also Multivariate Testing. Absolute URL. The attempt to lead customers to a web site and to welcome them, answer their questions and close the sale. Ad . In PPC, these ads are usually text format, with a Title, Description and Display URL. In some cases, a keyword the searcher used in his or her query appears boldfaced in the displayed ad. Ads can be positioned anywhere on a search results page; commonly they appear at the top . It usually makes up the second and third lines of a displayed ad, between the Ad Title and the Display URL. Collis Toolholder in Clinton Iowa designs and manufactures toolholders to precision tolerances, maximizing repeatability, accuracy, and durability. Products include End Mill Holders, Shell Mill Holders, Collet Chucks, Collets. Ad Title . Ad Titles serve as ad headlines. Affiliate Marketing . Successful affiliate marketing programs result in the merchant attracting additional buyers, and the affiliate earning the equivalent of a referral fee, based on click- through referrals to the merchant site. Algorithm . Search engines guard their algorithms closely, as they are the unique formulas used to determine relevancy. Algorithms are sometimes referred to as the . An HTML tag (ALT tag) used to provide images with a text description in the event images are turned off in a web browser. The images text description is usually visible while . This tag is also important for the web access of the visually impaired. Anchor Text - Words used to link to a page, known as anchor text are an important signal to search engines to determine a page. Typically, arbitrage occurs when such publishers pool client budgets to engage in PPC campaigns on Tier I search engines (Google, Yahoo!, MSN). If the publishers pay $0. Successful arbitrage requires that the arbitrageur must pay less per click than what the traffic sells for. The variation called Affiliate Arbitrage involves a web site owner or blogger bidding on keywords from programs such as Yahoo! Search Marketing or Google Ad. Words, who then links the ads, either to their own web site, or directly to a merchant site displaying ads (from programs such as the Yahoo! Publisher Network or Google Ad. Sense). Auction. Model. Bidding . First, an advertiser determines what maximum amount per click they are willing to spend for a keyword. If there is no competition for that keyword, the advertiser pays their bid, or less, for every click. If there is competition at auction for that keyword, then the advertiser with the highest bid will pay one penny more than their nearest competitor.
For example, advertiser A is willing to bid up to $0. B is willing to bid up to $0. Also referred to as market or competition- driven bidding. Automatic. Optimization . Also called inbound links. Source: Webmaster World Forums. Ban . Refers to a punitive action imposed by a search engine in response to being spammed. Can be an IP address of a specific URLBaseline Metrics . Baselines can also be forward- looking, such establishing a goal and seeking to determine whether the trends show the likelihood of meeting that goal. They become an essential piece of a Key Performance Indicator (KPI). Behavioral Targeting . Behaviors tracked and targeted include web site topic areas they frequently visit or subscribe to; subjects or content or shopping categories for which they have registered, profiled themselves or requested automatic updates and information, etc. Bid . Bid prices can vary widely depending on competition from other advertisers and keyword popularity. Bid Boosting . This level of demographic focus and the . Both types of automatic bid management programs monitor and change bid prices, pause campaigns, manage budget maximums, adjust multiple keyword bids based on CTR, position ranking and more. Black Box Algorithms . A black box algorithm is one where the user cannot see the inner workings of the algorithm. All search engine algorithms are hidden. Blacklists - A list of Web sites that are considered off limits or dangerous. A Web site can be placed on a blacklist because it is a fraudulent operation or because it exploits browser vulnerabilities to send spyware and other unwanted software to the user. Blogs . They usually represent the personality of the author or web site. A good source of blogging terms is at . Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both from its use, and as influenced by advertising, design and media commentary. Brand is often developed to represent implicit values, ideas and even personality. Source: Wikipedia. Brand and Branding . Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary. For example, brand lift might show an increase in respondents who think of Dell for computers, or Wal. Mart for . Also see: Doorway Page, Hallway Page. Bucket . Most buzz or publicity monitoring services will email anytime a company. Some services charge a fee; others, such as Yahoo! Ways to uncover potential buzz opportunities include reviewing incoming traffic to a web site from organic links and developing new keywords to reach those visitors, or scanning special interest blogs and social media sites to learn what new topics attract rising interest, also to develop new keywords and messages. CCOA . For example, if a campaign cost $1. CPA is $2. 0 ($1. It cost $2. 0 to generate one conversion. CPA or . For an advertiser, CPC is the total cost for each click- through received when its ad is clicked on. CPCor . Compare to CPC pricing (defined above). CPM is a standard monetization model for offline display ad space, as well as for some context- based networks serving online search ads to, for example, web publishers and sites. CPM or . If an ad appears on a web page 1,0. CPM would be $5. In this instance, every 1,0. CPO . The dollar amount of advertising or marketing necessary to acquire an order. Calculated by dividing marketing expenses by the number of orders. Also referred to as CPA (Cost Per Acquisition). CTR . For example, if an ad has 1. CTR is 6%. The higher the CTR, the more visitors your site is receiving; CTR also factors into you advertiser search engine Quality Score and, therefore, your minimum keyword bids on Tier I engines. Campaign. Integration . More than simply launching simultaneous campaigns, true paid search integration takes all marketing initiatives into consideration prior to launch, such as consistent messaging and image, driving offline conversions, supporting brand awareness, increasing response rates and contributing to ROI business goals. Canonicalization . Source: Matt Cutts Blog: SEO Advice. This can be done to compare different representations for equivalence, to count the number of distinct data structures (e. A cascading style sheet has many uses as far as search engine optimization and web site design are concerned. Click Bot . Click fraud may be the result of malicious or negative competitor/affiliate actions motivated by the desire to increase costs for a competing advertiser or to garner click- through costs for the collaborating affiliate. Also affects search engine results by diluting the quality of clicks. Click Through - When a user clicks on a hypertext link and is taken to the destination of that link. Click Through Rate . For example, imagine 1. In response, they see links to a variety of web pages. Three of the 1. 0 people all choose one particular link. That link then has a 3. Source: Webmaster World Forums. Client- side Tracking - Client- side tracking entails the process of tagging every page that requires tracking on the Web site with a block of Java. Script code. This method is cookie based (available as first or third party cookies) and is readily available to companies who do not own or manage their own servers. Cloaking - The process by which a web site can display different versions of a web page under different circumstances. It is primarily used to show an optimized or a content- rich page to the search engines and a different page to humans. Most major search engine representatives have publicly stated that they do not approve of this practice. Comment- The text contained within a . Competitive Analysis . Consumer Generated Media (CGM) - Refers to posts made by consumers to support or oppose products, web sites, or companies, which are very powerful when it comes to company image. It can reach a large audience and, therefore, may change your business overnight. Content Management Systems (CMS) - In computing, a content management system (CMS) is a document centric collaborative application for managing documents and other content. A CMS is often a web application and often it is used as a method of managing web sites and web content. The market for content management systems remains fragmented, with many open source and proprietary solutions available. Source: Wikipedia. Content Network ! Contextual Search networks that serve paid search ads triggered by keywords related to the page content a user is viewing. Content Targeting ! Contrast to search network serves, in which an ad is displayed when a user types a keyword into the search box of a search engine or one of its partner sites. Contextual Advertising . How To Use Bing's Dynamic Insertion. August 1. 9, 2. 01. As the Bing/Yahoo merger nears, I thought it might be beneficial to talk about Bing.! When creating an ad in Bing, click . You can define defaults for all types of dynamic text: . For example, if you want people to see “All roses are on sale and fresh” when a . This will bring up the Find/Replace dialog box. Enter in the text you want to replace, in this case, you want to remove . In the keywords file, click on the cell containing your first keyword on row 1 and then hit Shift+Ctrl+? Copy it and paste it into any empty column at the far right of the sheet. Type the equals sign (=) in it and then go to the drop down menu shown above where it says . Once you have that selected, a dialog box will appear asking you for a value for . Enter in the location of the first instance of the text you want capitalized. Once this is done, delete the 2 columns you used for the PROPER capitalization formula as they. You now have your updated keyword sheet ready for upload. Upload the updated copies of the ads and keywords sheets and now you.
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